Hyperbolic Abstractions

Meant to investigate the phenomenon of the world becoming increasingly personalized to every individual, this project aims to observe and reveal some of the ways in which media, things, spaces, and people, create - either in reality or illusion - personalized or customized experiences for an individual or a sub-set of people. 

Working on a series of speculative exercises to imagine new forms of design that communicate or engage in the near future context, the end result of the project was a film based on an imaginary "quest" story that incorporates designed touchpoints. The project focuses on an innovative approach to rethinking the consumer purchase experience.